Customer Service – the Apple way

Today (Friday) was a happy day at my house. My son got his iPod-mini back from Apple's repair service. What's so special about that? The customer service, that's what. <br />
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He called Apple on Monday about the iPod-mini not working right – Monday of <em>this</em> week. On Monday, Apple DHL-overnighted an empty box to him with a prepaid return ticket. It arrived on Tuesday, so it got promptly delivered back to the DHL office on Tuesday afternoon. And, on Friday, just as predicted by the customer service rep on Monday, the <u>new</u> replacement unit arrived. <br />
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I can think of a number of electronics manufacturers who could learn about customer service from Apple. OK, let's not just limit it to the electronics manufacturers, either.<br />
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This makes me wonder why I bought a different brand of MP3 player for myself — well, I know it was price, but … <br />
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Anyway, I'm not ready to go over to the Dark Side of the Force on computers, but my next MP3 player may very well be an Apple.<br />