Chitika eMiniMall ads — A Great New Revenue Source October 17th, 2005
Have you noticed the cool ads now on my sites (<a href="http://www.thenextwindow.com/exit.php?url_id=907&entry_id=160" title="http://www.TheNextWindow.com" onmouseover="window.status='http://www.TheNextWindow.com';return true;" onmouseout="window.status='';return true;">www.TheNextWindow.com</a>, <a href="http://www.thenextwindow.com/exit.php?url_id=908&entry_id=160" title="http://www.TerrysComputerTips.com" onmouseover="window.status='http://www.TerrysComputerTips.com';return true;" onmouseout="window.status='';return true;">www.TerrysComputerTips.com</a> and <a href="http://www.thenextwindow.com/exit.php?url_id=909&entry_id=160" title="http://www.TerryStockdale.com" onmouseover="window.status='http://www.TerryStockdale.com';return true;" onmouseout="window.status='';return true;">www.TerryStockdale.com</a>)? The ad at the beginning of this article is a good example. Notice the tabbed interface — and that it changes tabs when you move the mouse cursor over a different tab. <br />
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Not only do you get a picture and a description in these ads, you also get a Best Deals tab that lists up to three sources and their prices, and you can get a Search tab also – that lets you search for any item of your choice — including using model numbers and ISBN numbers.<br />
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These ads are from a relatively new web advertising company called <a href="http://www.thenextwindow.com/exit.php?url_id=911&entry_id=160" title="https://chitika.com/mm_overview.php?refid=dragonsage" onmouseover="window.status='https://chitika.com/mm_overview.php?refid=dragonsage';return true;" onmouseout="window.status='';return true;">Chitika</a>. Their "eMiniMalls" program is designed to work in one of several ways. Initially, Chitika ads were designed to be "contextual ads." That is, Chitika would scan your web pages occasionally and then would serve ads to your site based on the content of thesite.<br />
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That's really a neat feature, if you do not have other contextual ads. However, Google's Adsense ads are contextual ads and many web sites already have Google Adsense ads on them. Google's terms forbid their Adsense Affiliates from showing other contextual ads on the same web page. Chitika solved that with their <i>ch_non_contextual = 1;</i> optional line in the ad script. Similarly, if you use GoogleSearch on your web site, you can not use the Chitika eMiniMalls search function, so you can turn it off with <i>ch_nosearch = 1;</i>.<br />
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Chitika eMiniMalls offer the website publisher the ability to specify their own keywords for an ad, e.g., "plasma screen tv." They even have a script option where we can put a number of keyword sets and have the ad script randomly select the ads to show. Depending on Chitika's inventory of ads to display, they might substitute something similar, for example, an iPod Photo for the iPod Mini, but it matches up pretty well. For example, here's an ad with the keyword set "Canon Digital Rebel XT".<br />
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<p><iframe src="http://www.terrystockdale.com/includes/chitika_canon_digital_rebel_xt.html" width="500" height="230" frameborder="0"></iframe></p><br />
</div>So, the ads are cool looking and not the plain, old text ads or gaudy color monstrosities seen on some site. One of the other nice things is that Chitika pays monthly, 30 days after the revenue month, via Paypal when your balance is over $10. This will probably <u>never</u> be a problem. Google, on the other hand, pays when your account balance is over $100.<br />
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Just like Google Adsense and the new Yahoo Publisher Network, the ability to show Chitika ads requires approval of your site for the ads. Similar to Google, once you have one site approved, you can use the ads and your affiliate code on other sites as long as they meed the Terms and Conditions applicable to Chitika eMiniMalls. If you have a content-based site, or even if you have a commercial site, you might want to try Chitika ads. <br />
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<center><a href="http://www.thenextwindow.com/exit.php?url_id=911&entry_id=160" title="https://chitika.com/mm_overview.php?refid=dragonsage" onmouseover="window.status='https://chitika.com/mm_overview.php?refid=dragonsage';return true;" onmouseout="window.status='';return true;">Sign Up Now for Chitika eMiniMall ads</a> </center><br />
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